Optus & Bolt
It's really cool and nice.

Creating something for social media featuring an influencer usually means it’s going to be seen a lot.  When that person is Usain Bolt, that becomes a next level number of eyeballs.

After being handed the track, a heap of random footage and the Optus branding guide we went to work crafting visuals that connected reggae, Bolt, summer, and Optus.  Everything coming together in a blast of color and energy to complement the musical beats and fluid dance moves.

The piece was a hit and resulted in Optus extending its use with 15 and 30 second cutdowns for their TV channels, and a second social release on New Year’s Eve.

Agency

Emotive

Creative Directors

Michael Lomas
Malisa Perona

Design & Animation

Malisa Perona
Michael Lomas

Editor

Michael Lomas

Music

Mashd n Kutcher

Wonders are out there waiting to be crafted.
67BDB0DB-6342-4E7B-BC4C-5F66A74D439D Created with sketchtool.
Rocket Back
67BDB0DB-6342-4E7B-BC4C-5F66A74D439D Created with sketchtool.
Rocket Back