Victoria’s Department of Environment, Land, Water and Planning (DELWP) know how, and they needed a creative solution to spread the word.
The challenge was to create something informative and engaging, a piece that could be used to communicate the main features of the plan to State Governments but also the general public and work in the classroom.
With our building blocks we constructed the characters and environments creating a vibrant and diverse community. People of all ages are able to move throughout the neighborhood, easily and efficiently. Our 20-minute neighborhood contains all the things you need and is one of the many hubs that connect to make up our livable city.
As part of the plan’s launch, the video can be seen across the departments digital platforms, promotional articles, and the imagery runs throughout their reports and communication.