There are many obstacles to navigate when buying a home, and WA Housing Centre needed to communicate that they are here to help you on your journey. This spot in the series was to be based around ‘winning the homeownership game’ and overcoming roadblocks.
The style we designed previously lent itself perfectly to the platform game environment. Our hero couple are dreaming of their home before it floats off to the top of the mountain. As they track it down they hit their obstacles, each one tackled with a little help from WAHC.
The piece made it’s way to the TV and social networks, and the assets provided digital and print imagery across the campaign.