Thrive
Get active and get social!

The Thrive active living program was introduced to us via Chimera, who had created some symbols at the core of the branding to represent each category. To bring the brand to life we added limbs and faces!

Each symbol became its own character acting out their category. From a bendy, yoga-loving ampersand. A healthy plus symbol doing a salad deep dive. To a couple of sociable quotation marks catching up for some midday chitchat.

All up a fun and vibrant project to catch the eyeballs of students online and around the Uni campuses, promoting #ActiveLiving.

Directed

Michael Lomas

Art Direction

Malisa Perona

Produced

Claire Hicks

Design

Malisa Perona
Dom Iaria

Animation

Malisa Perona
Dom Iaria

Wonders are out there waiting to be crafted.
67BDB0DB-6342-4E7B-BC4C-5F66A74D439D Created with sketchtool.
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67BDB0DB-6342-4E7B-BC4C-5F66A74D439D Created with sketchtool.
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