The Thrive active living program was introduced to us via Chimera, who had created some symbols at the core of the branding to represent each category. To bring the brand to life we added limbs and faces!
Each symbol became its own character acting out their category. From a bendy, yoga-loving ampersand. A healthy plus symbol doing a salad deep dive. To a couple of sociable quotation marks catching up for some midday chitchat.
All up a fun and vibrant project to catch the eyeballs of students online and around the Uni campuses, promoting #ActiveLiving.
Art Direction & Design