WA Housing Centre

If you can make rent, you can make the move!

WA Housing Centre was looking for something a little different in this latest ad campaign. They needed to reach a younger demographic with content that could work on TV, online and during streaming pre-rolls.

The playful animation leans into the idea of buying a house being easy and is complemented by a groovy bassline. These vector illustrated pieces use bold, eye-catching messaging to grab people’s attention and are now the first in a series as we are commissioned to expand on this campaign.

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House_Turn
House_Paint
House_Intro
Boxer_Development_01WA
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Boxer_Development_10WA
Boxer-Punch-GIF-02
Boxer-Punch-GIF-03
Boxer-Punch-GIF-01
Puppy_WideWA
PuppyLine_01WA
PuppyLine_02WA
Paint_Development_07WA

Credits

Agency
Braincells

Director
Michael Lomas

Art Direction
Malisa Perona

Producer
Claire Hicks

 

Design
Malisa Perona
Dom Iaria

2D Animation
Malisa Perona
Dom Iaria

Sound Design
White Owl Sound

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